So many new collections, so little time! I’ve been semi-following fashion week as they roll out around the world, just picking and choosing a few collections to investigate further. The Whitepepper also just launched their new season, which has some really cute prints! Down below I have combined lookbook imagery from The Whitepepper, as well as some shots from Maison Kitsune, Sonia by Sonia Rykiel and the new Vivetta presentation.


The new Whitepepper collection brings in a new scribble face print, not too dissimilar from vibes that can be seen at Gorman currently, like in my DIY. They also clearly have drawn from past Vivetta seasons, with a new version of the whimsical hand collars, featuring red lipstick. The red is such a great pop and really brings all the different looks together.


These purple shorts seen below from Maison Kitsune are going to be the next thing I hunt for when I go thrifting. The pop against the suede is especially beautiful. Clearly I have a thing for primary colours at the moment, but tones of purple and green are slowly sneaking their way into my heart as well.


Another thing worth mentioning is the production values that have gone into these images. I love the mixture of collage style backgrounds and real locations used in the Maison Kitsune presentation, some of the shots remind me of that awkward Kim Kardashian shoot/ Parks + Rec with all the rocks and dust, but the textures really work nicely to emphasise the clothes. The Whitepepper catalogue is full of lots of cute editing and decorations, while the Sonia by Sonia Rykiel presentation on the streets of Paris reminds me of something that could be shot by Craig Owen, who would use amazing locations for his editorials.


While all of these collections have quite different vibes, and are ‘created’ for ladies in very different cities- with The Whitepepper giving great London vibes, Maison Kitsune some kind of cool LA girl and Sonia by Sonia Rykiel’s girl certainly belonging in the heart of Paris,they all contain beautiful pieces. These looks are not reinventing the wheel, but that’s what makes them so great. They are made out of items that can be found at the thrift shop or DIYed (esp the Sonia Rykiel lips top) allowing inspiration to be used to create a unique look.

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